After providing marketing and fundraising services to NGOs for almost two decades, First Concept began using surplus capacity and commercial profits to engage with ‘front-line activities’ in developing countries.

The lives of the people ‘on the ground’ who suffer under poverty and injustice can only be improved when humanitarian aid and human rights campaigns are combined with sustainable economic solutions. The creation of local beneficiation systems, for example, will allow communities to become productive, create their own wealth and secure a prosperous future.

First Concept invests extensively in building relationships with governments at the highest level in an informal and confidential manner. Our mission is to create effective platforms for diplomacy where the three key stakeholders - government, investors and local communities - come together to develop economic models that will benefit all parties.

Bringing leaders together in a neutral environment can only be achieved by not representing specific interests. The only way to finance such activities, therefore, is through philanthropy.